London

Partnership and Sponsorship Manager

£70,000 - £75,000 plus bonus and benefits

Ref: VR 01610 - London - £70,000 - £75,000 plus bonus and benefits

Location:	UK-based (London preferred) with regular European travel
Reporting to:	Marketing Director, UK & Europe
Contract:	Permanent, Full-Time
Scope:	UK & Pan-European

 

This is a newly created and highly visible role within the UK & European marketing function. The Brand Partnerships & Sponsorship Manager will be responsible for identifying, negotiating, and activating strategic partnerships across sport, technology, lifestyle, and culture — amplifying the brand profile and accelerating commercial growth across the UK and Europe.

 

This role demands a commercially astute, creatively driven operator who can build relationships at the highest level, manage multi-market campaigns, oversee agency partners, and ensure every partnership delivers measurable value. The ideal candidate brings deep expertise in sports marketing and a strong instinct for tech and lifestyle brand alignment, with the ability to operate effectively across multiple European markets simultaneously.

Partnership Strategy & Development

•      Define and execute a pan-European brand partnerships and sponsorship strategy aligned to commercial and brand objectives.

•      Identify and evaluate new partnership opportunities across sport, technology, e-mobility, gaming, and lifestyle sectors.

•      Lead end-to-end negotiations with rights holders, federations, teams, and brand partners across the UK and European markets.

•      Build a portfolio of partnerships that reinforces the businesses positioning as a forward-thinking, electric-first automotive brand.

•      Manage the UK and Pan European Partnership landscape, being the go to person to advise, approve and endorse Partnerships and Sponsorships

 

 

 

Activation & Campaign Management

•      Own the full activation lifecycle for all partnerships — from concept through delivery to post-campaign evaluation.

•      Develop integrated activation plans that connect across digital, social, experiential, PR, and retail touchpoints.

•      Lead the delivery of high-impact sponsorship moments including event presence, branded content, and fan/consumer experiences.

•      Ensure all rights and assets are fully leveraged, maximising brand visibility and commercial return.

 

Agency & Supplier Management

•      Lead and manage relationships with external agencies including creative, experiential, PR, and media partners.

•      Set clear briefs, manage deliverables, and hold agencies accountable to brand standards and commercial KPIs.

•      Establish robust processes for agency briefing, approval, and performance review across multiple markets.

 

Budget & Performance

•      Own the partnerships and sponsorship budget across UK and Europe, managing six- to seven-figure investment responsibly.

•      Establish clear measurement frameworks and KPIs for each partnership, tracking ROI and brand impact.

•      Provide regular reporting to senior leadership on portfolio performance, opportunities, and strategic recommendations.

•      Identify efficiencies and optimise spend allocation across the portfolio on an ongoing basis.

 

Stakeholder & Cross-Functional Collaboration

•      Act as the central point of contact for all partnership and sponsorship activity internally and externally.

•      Collaborate closely with Digital, PR, Product, and Sales teams to ensure fully integrated campaign delivery.

•      Work with European market leads to adapt and localise partnership activations for country-specific audiences.

•      Represent brand at key events, industry forums, and partner meetings across the UK and Europe.

Essential Experience & Skills

•      Significant experience in brand partnerships, sponsorship, or sports marketing — ideally within automotive, technology, or a major consumer brand.

•      Proven track record of managing and activating partnerships at a pan-European or international scale.

•      Deep knowledge of the sports marketing landscape — including rights structures, activation mechanics, and hospitality programmes.

•      Strong experience working with and managing external agencies across creative, experiential, and media disciplines.

•      Demonstrated ability to manage and optimise large-scale budgets across multiple markets.

•      Exceptional commercial acumen with the ability to evaluate partnership value and negotiate complex deals.

•      Outstanding communication and relationship-building skills, with the confidence to represent the brand at C-suite level.

 

Desirable

•      Experience in the electric vehicle, mobility, or technology sector.

•      Knowledge of the European marketing landscape and experience localising campaigns across multiple markets.

•      Existing relationships with major rights holders in sport, entertainment, or technology.

•      Multilingual capability is an advantage but not a requirement.

•      A high-profile, newly created role with significant scope to shape strategy and leave a lasting mark on the brand.

•      A competitive salary and comprehensive benefits package including vehicle staff scheme.

•      A fast-moving, ambitious environment with the full backing of a global automotive group.

•      Genuine autonomy, a collaborative culture, and the opportunity to build something from the ground up.

•      Regular travel across Europe and access to some of the most exciting partnership and sporting environments in the world.