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Role VR 584 Trade Marketing Manager – Consumer Goods
Based South East
Salary £35,000 plus car and benefits

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Job Description

Trade Marketing Manager, UK

Reports to: Senior Customer Marketing Manager

Department: UK Retail

Purpose of the job:

To develop and ensure a strong interface between the UK consumer (through the UK retailers) and the brand team and to drive excellent implementation of new product launches, and growth of existing brand ranges through SKU and cost portfolio management. This requires close working relationships with both the UK Retail Sales team, the IMG group and the plant. It will cover a selection of brands from the brand portfolio.

In addition, to develop cost effective initiatives to drive brand exposure within the UK Retail market with a view to maximising returns on investment whilst maintaining brand equities.

Pre-requisite Attributes:

Creative/Innovative thought process.
Strong negotiation skills.
Able to work on own initiative.
Excellent communication skills.
Able to prioritise.
Educated to Degree standard – and 3 years+ FMCG experience, (ideally some sales/trade facing)

Primary Responsibilities:


1) Responsibility for specific brand image and quality perception during promotional activities across all trade accounts and channels.
2) Development and distribution of cost effective POS and in-store marketing materials to ensure correct image and in-store visibility of brand and products.
3) Management of merchandising and distribution programs to maximise brand distribution and planogram and promotional compliance.
4) Responsibility for the execution and implementation of agreed promotional packs and brand promotional initiatives through a close working relationship with purchasing/ packaging and production in Swansea.
5) Preparation and collation of trade support material (trade presentations/ samples) for the sales team and a key resource of support for key account meetings for NPD/brand presentations.
6) Ensuring all brand sales support material on the network (Q drive) is kept up to date. This includes all KPIS, Launch Monitors, Price Checks. This includes changes to existing lines as well as new lines.
7) Strive for trade marketing process improvement leading to quicker information flow and action between the sales and IMG departments.
8) To execute agreed UK retail market specific brand building initatives from sampling programs through to specific brand campaigns, e.g. via digital media and on-pack mechanics.
9) To develop and ensure a close working relationship with the Category management team/ account analysts for development of effective trade brand presentations, whilst also turning identified consumer and shopper insights into value adding in-store marketing initiatives/ campaigns.