Thames Valley

Marketing Manager

£55,000 Bonus, Co car and excellent benefits

Ref: VR0421 - Thames Valley - £55,000

Job type:

Job Title: Marketing Manager - Leasing 
Overview: The marketing lead for a leading contract hire and fleet management provider within the automotive industry. As part of the Leadership team (with 3 reports) you will be responsible for leading campaigns and programmes delivered by third party agencies and via broker/dealer network channels across all brands.
Purpose:The Marketing Manager is in charge of contract hire campaign pricing across all the Brands, campaign set-up for both brokers and dealers, terms negotiations with all the Brands, bench marking analysis, customer loyalty/retention programs, KPIs reports, incentives for both dealer and broker, compliance/audit reports and events/communication.
1. Pricing of campaigns for dealers and brokers in accordance with company profitability 
objectives, commercial objectives and brand requirements.
2. Liaising with the Brands to define the best terms to obtain the right positioning in terms of 
competitiveness across the entire range of models/versions
3. Liaising with the Brands to define loyalty campaigns and customer retention activities
supporting the development of CRM tools
4. Responsible for marketing to the customer base through a multichannel approach 
using internet, email, telephone & mail based marketing.
5. Campaign and product implementation accurately and to the required timescale liaising 
with the IT and Pricing department 
6. Campaigns and products set-up in line with the relevant procedure to ensure that control 
and audit requirements are met.
7. To assist the brands in their advertising activity, and be responsible for ensuring that
advertising complies with the legal finance requirements as laid out by the Financial
Conduct Authority.
8. Manage relationships with all third parties including Direct Marketing Agencies & 
Media Agencies.
9. Support and help the sales support team in managing dealer queries related to quote 
mismatch between back-end and front-end system.
10. Monthly and ad-hoc bench marking looking at the competitors, broker, other 
Manufacturer offers.
11. Identifying new business trends and services related to contract hire liaising with all the 
relevant departments in order to define feasibility and implementation timing. 
12. Reporting and analysis to support campaign, product, dealer and broker performance.
13. Organizing incentives programs and activities for broker and dealers and manage their 
effectiveness through Quarterly analysis on dealer performance vs incentive spend. 
14. Administration of dealer and broker bonuses, including liaising with the finance and 
pricing department 
15. Checking the marketing activities of the local business centres in conjunction 
with the Sales team
16. Defining the annual marketing plan with relative communication plan (ATL and BTL), 
new product launches and events schedule 
17. Managing the internal and external communication both from a Marketing and PR 
18. Managing Internal Control requirements, including ensuring procedures are up to date, 
that controls are performed when due.
19. To adhere to the Financial Conduct Authority regulations and requirements.
20. Such other duties as the management may from time to time reasonably require.
Reports to: Managing Director
Number of Reports: 3
  • Preferably educated to degree level or equivalent.
  • Experience of marketing campaign pricing desirable.
  • Experience of digital marketing, CRM platforms and direct marketing highly desirable.
  • PC literate – all MS and Google applications.
  • Advanced Excel skills.
  • Excellent attention to detail.
  • Strong organisational skills.
  • Good time management skills.
  • Ability to adapt and thrive in a fast moving environment.

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