To implement the digital marketing activity for the business and represent the marketing function across the business. To ensure we bring a leading digital marketing approach to support the UK arm and Commercial goals and objectives, with particular focus on successful market expansion. To deliver digital expertise and insights to all channels, working closely with the Head of Marketing, Marketing Managers and Digital Campaign Associate to ensure we are at the forefront of developments in digital marketing strategy.
Specifically, the role will be responsible for:
- Ensuring clear alignment of digital activity within the marketing strategy with the overall commercial and business strategy.
- Delivery of a multi-channel digital marketing approach which will help strengthen brand awareness, to drive leads and increase engagement.
- Devising strategies for optimising the digital traffic and specifically delivery and conversion of new leads to our websites.
- Developing, managing and driving the implementation of digital marketing campaigns
- Developing strong relationships with HQ (120 internal agency based in Amsterdam)
- Owning monthly marketing insight reporting, so that the team can optimise their activity proactively.